Get marketing creative from an ad guy who's old enough to know there are no sure things, silver bullets or Ten Easy Steps for connecting with your intended audience through words and pictures.

With over 30 years as an award-winning advertising creative, I've seen a lot of marketing trends come and go. No matter how fangled (new or old) the medium, it's still about weaving words and pictures to uniquely convince a human mind to alter its perceptions and predilections enough to do something it had no intention of doing a millisecond before. Sounds hard, eh? Because it is. And because it is, few can do it.

A lot of my clients think I'm one of those few. At least they say as much here. In 2001, I founded the Holland, Michigan based one-man advertising agency, Captivation Capital, and still offer creative services for selected clients on a freelance basis, since 2022. 

As the Captivation Capital branding transitions to Pete VR Creative over 2025, feel free to visit CaptivationCapital.com. Whatever name it's under, consider it your new source for bespoke advertising creative that surpasses your objectives in ways you never imagined.