Writer, designer and conceptual artist, Pete VR, works in brands like other artists work in oils or marble. Every brand is built on ideas. And some on ideals. Others on emotions. And a few on sheer lunacy.

The list of Pete VR brands is ever-growing, so frequent visits are a must. More and more eclectic brands means there'll always be something new that fits your style, mood or interests ... or those of the folks you know and love.

T-shirts, hoodies, accessories and so much more will continue to be added here. If you've been on the lookout for the internet's hub for one-of-a-kind, this is the one.